LOOK OF SPORT: RIO DE JANEIRO

Rio de Janeiro, February 2011

Curated by: Emeht Agency
Photos for Nike's Look of Sport campaign.

www.nike.com/sportswear

"Fernando Nogari makes beautiful, award-winning music videos for some of our favorite bands base out of Curitiba, Brazil. "Where?" you might ask? Sometimes known as the "Portland, Oregon" of Brazil, Curitiba is the poster child for efficient and responsible urban planning, is the envy of city planners around the world, and allows Fernando the freedom to live and work cheaply with everything within bike-riding distance. When he's there. In the last year with projects in both São Paulo and Rio, Fernando has spent more time outside of Curitiba than actually living there. With his film projects on heavy rotation on music video channels and a grip of projects in the works for commercial clients the world is calling out to Fernando. "Let's say I'm on transition to somewhere, but I don't know where yet."

Having never actually shot a commercial photo campaign before, we challenged him to bring his filmmaker's vision and his love of analog 35mm film photography to create a slideshow of some of the most unique, creative individuals in Rio de Janeiro. "I was really excited but at the same time really really nervous," he recalls of the shoot. "When you do something you are used to, you tend to get comfortable doing what you know, but when something is completely new you have to work with unexpected issues, and that's exciting."
- Nike Sportwear

Below you can see some of this photographs. To check the oficial selects go to Nike's Sportwear Facebook page.